It is sometimes considered the second most important phase of a whole SEO process. This is one of the most widely known promotional tactics approached by website owners and seo service provider companies. Professional SEO companies are aware of all the know-how about how to conduct a link exchange campaign to be effective. It is a huge mistake to think that the more referring links you have, the greater your chances to get listed top in SERPs. Much more important is the quality of a referring link, where it is positioned, the age of the link, what is the ranking of the referring website, PR value of the page, anchored text used and many others.
As there is almost no any industry which would not meet any competition on the internet, this phase plays a top key importance to be included in a professionally conducted seo service. How could any online business especially a newcomer perform successfully without knowing its competitors? You have to be prepared before is too late and rather do it right from the beginning than find yourself in an undesirable situation. What are the main points you should know about your competitors? First of all you have to be aware of the level of competitiveness i.e., how difficult it would be to beat down the major competitors in the SERPs. You also need to find out what are the strengths and weaknesses of your competitors as well as who are their partners with whom you should try to build more advantageous business partnerships. The next phase should be considered to be carried out together with this one. Let's go and find out more in Phase nr 4.