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Changing product names and SEO


Chargin

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What happens when I decide to change a product name?

Do I need to do a 301 redirect in the htaccess file to show the new URL to all the bots etc?

I noticed the old url still works, no matter what I put for the old URL it works because it seems to be tied to the /prod_2.tml bit at the end.

So whats the final word, can I change product names willy nilly with no ill effect or should I follow a strict 301 update with every change?

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you can change the names as many times as you want, as long as the product ID remains the same the product will always be found. However, changing it a lot will not help your search engine listings as they will find it as duplicate products.

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I guess my question was more about how google will react if i change a products name. Will the old URL they were indexing still work fine? It seems to still work when I change a name, I dont get a 404 when I update a name.

Hmm duplicates? are you saying there will be 2 urls that a product will exist on if I change the product name once?

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