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SSL should actually improve your overall traffic, assuming your site is well formed.

First thing, have a look at woorank and get a free report, what does it recommend?

What do your traffic stats show?

update: you've specifically mentioned sales, but what about your overall traffic?

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Have you setup redirects from http to https - these are seen as different websites and so Google will have indexed your previous site using http and also most / all other external links will be http as well.  Have you updated your site within Google Search Console (webmasters) and also updated and submitted a new sitemap.

As previously asked, is it just sales that have gone down or actual visitors ?  Have you checked that the SSL is valid and that you dont have any mixed content errors as this can put people off


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