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Replacing old website with totally new site - How to keep Google happy


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Hi,
 
I am looking for someone who has a good level of knowledge of how to limit the damage with google of removing an old website that has been around since 2006 and replacing it with a new version 6 site.
 
This is a totally new site. However it contains a lot of the same products but with different titles etc
 
We are wondering what is the best option?
 
• Replace the current (v3) website with the new one (v6) on the same.co.uk domain name
or
• Launch the new website (v6) on the slightly better name.com domain name with redirects from the old site
 
Concerns
 
• We don’t want to lose any “presence or good reputation” that has been gained over the years with Google etc. (Products, General website)
• Does the current domain name have a good ranking with google (Has the old site caused harm to the natural rankings?)
• Would adding the new (v6) website improve any negative ranking from Google etc? on the old.co.uk domain name?
• Would creating re-directs from old domain name to the new (v6) shop on new domain name prove to be a better solution?
 
Any suggestions, Recommendations?
 
Thank you Gary
 
 
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Hi Gary

In theory, upgrading from V3 to V6 *should* preserve rankings through redirects but I would always check all indexed pages and as you are changing product names, the urls could / probably will change and so will need specific attention.  However, any changes can be sorted using 301 redirects which ensure no loss of link juice.

We have done a lot of upgrades and also moves from one package to another where all urls change so we can certainly help

Regards

Ian

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