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Exclusion Filter


Harvey Forman

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I've not seen anything that I could infer as being an "exclusion filter" - whatever that would be.

The GA code is placed into the template and sent out to the visitor's browser. (As opposed to informing Google of any activity happening on the web server.)

The visitor would have to allow the GA javascript to run (which I, personally, generally do not), then do something to trigger the GA code, and then allow that communication to leave their computer.

Granted, two of those three steps involve the customer being more tech-savvy than usual.

Knowing this happens at the visitor's browser, you can verify what you think should be happening by watching the web browser's diagnostic "Network waterfall" panel.

(Disclaimer: I have no idea how GA is supposed to work, or what benefits one gets from using it.)

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