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New Google Tag


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keep getting this email from google and wondered if I need to implement this or if CC is set up for it yet?

A new tag for a more intelligent Analytics

The new, more intelligent Google Analytics experience is here. This next generation of Google Analytics will take your digital analytics to a whole new level by delivering the essential customer insights you need. In order to experience this new Analytics, you will need to upgrade to Google's latest dynamic tagging solution.

By updating your current Google Analytics tag (analytics.js) to the latest tag (gtag.js), not only will you have access to the new Analytics, you will also benefit from:

•Future-proof conversion measurement: Benefit from the latest features and integrations as they become available so that you'll be better equipped to continue measuring conversions.

•Code-less tag management: Turn measurement features on and off within your Google Analytics account without having to manually change tags on your page.

•Faster and easier integration: Seamlessly implement and integrate with other Google products, such as Google Ads and Google Optimize.

You can find the global site tag (gtag.js) in your Analytics account and implement it directly on your website. Note: if you already use Google Tag Manager, no action is needed.

Find more information in our dynamic tagging guide.

See you online,
The Google Analytics Team


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