This has been an issue way back to v4 I think. Since CC5 can't handle the apostrophe in the search, I write the brand name in our listings as Carters. If the customer searches for Carter's the search works. But if they search for Carter, it fails. Same thing happens if I write pigtail, but they search for pigtails. Is there any way to create special search rules to match a small number of brands with special characters, such as Carter's and M&M's? Is there any way to create the sea