Very good - my type of products :-)
A few improvements I would recommend looking into;
-Favicon, consider adding/replacing it with your own. This will then appear on the browser, in bookmarks (on computers and phones) and simply looks nice with no serious work.
-Styling on Basket/Cart pages. I added a product (MSM003) and the product title/price etc was very large and didn't really look right. Also consider making the "X" (remove product) icon a transparent background (gif)
"forgot your password" background is blue.. consider changing to a different colour. There are quite a few different styles in the cart area, and its worth checking its consistent with the rest of the site.
-Consider getting a few more pictures of yourselves for the "about us" page, it looks like you're promoting yourself as offering a personal service (which I see as a good thing!), and so getting to know "Joe" and "Tony" would help.
-It looks like you have 2 bits of Google Analytics code on the store... one can be removed, this may speed up loading of the site.
-In your terms, there is no mention of your returns policy. For your and your customers, I would strongly recommend reading up on the UK Distance Selling regulations. If you are selling to consumers, you'll need to offer a 7 day review time where they can return goods. If you don't list a returns policy, then this can be harmful to your business (if there are problems).
I didn't want to create a test purchase, but if you don't have your logo (and colours) in PayPal, then its worth considering adding this. You'll need your image on a SSL domain, there are low-cost services that offer this (£2-£3 per year), or you could add a SSL certificate to your store to add customer confidence (depending on what your web host will charge).
The PayPal system will allow you to provide a URL to your logo, and also change a few colours, this can really help with confidence when non-technical customers purchase and are suddenly faced with a very different looking PayPal screen..!
Good stuff anyway!
Jason
Hi Jason,
Thanks for that - I don't understand it all but will attempt to!
Favicon - I didn't know what that once but I do now. Having made a favicon using an online tool, what do I do with it now? I am VERY novice at this and understand that people make a living out of doing these websites, so if you can't or would rather not say then I'll get "our man" to do it.
Basket/cart - definitely one for "our man".
Google analytics - hadn't realised that - "our man" again! How did you know there were two?
Returns - good point. A complete oversight on my part. Is there a "standard" policy which is commonly used?
PayPal/SSL - I have argued with PayPal trying to get the logos on and SSL...straight over my head. Will speak to my web host (also a good friend).
Again, thanks.
It's nice to get some constructive criticism and not just get the "bugger off amateur" attitude I was fearing!
Joe
