OK - leaving off myfancydress and searching for 1920's costume ireland:
I see your shopping ad on the first page:
and your store listing on the 2nd page:
I went through 10 pages of results and never saw your listing, except for these two.
I'll try some searches for our store and see what I get.
I tried Aurora plush animals and found our listing on the 3rd page:
It does use the metadata for that category listing.
But I still don't know what could be different between your code and mine. I'm so sorry I can't help.