Absolutely!
I'm a data analyst for online advertising. With Google Tag Manager I can deploy scripts like Google Analytics, Facebook Pixels, and custom code to any page I need to without getting into the webpage code. I do it all from a dashboard that lets me create events as specific as tracking clicks on a specific CSS selectors. I take all of this data and use it to tell business owners about their audience and how people use their site.
I can track clicks, page views, or even create events depending on the length of time a person stays on a page. The big draw for this is creating custom events and seeing which mediums visitors come from to complete those events. I use this data to help business owners spend online advertising dollars more efficiently.